The Amalfi Coast is renowned for its stunning landscapes, dramatic cliffs, and, of course, its…
August 25, 2025
Praiano is one of the best-kept secrets along the Amalfi Coast. Just a 20-minute drive down the Road from Positano, Praiano offers a completely different vibe to its glitzy counterpart. While most tourists choose to stay in Positano over Praiano because it’s what they are familiar with, Praiano is a wonderful (and much more affordable) alternative to Positano with fewer crowds and a more local, quiet atmosphere.
We spent an amazing 9 days in Praiano and used it as a base for exploring the Amalfi Coast, and we couldn’t have been happier with the decision! If you want to experience a more authentic side of the Amalfi Coast away from the tourist crowds, Praiano is the place to be. The beauty of Praiano is that you get the best of both worlds: the stunning cliff-side views and crystal-clear waters you’re dreaming of, plus the authentic Italian atmosphere that’s become increasingly rare along this famous coastline. You can easily day-trip to Positano for those iconic photos and luxury shopping, then return to your peaceful base where you can actually relax and soak in the slower pace of coastal life.
Here is everything you need to know about visiting Praiano in the Amalfi Coast, including tips for visiting, where to eat and stay, and the best things to do in Praiano in the Amalfi Coast.
If you’re looking for that classic Amalfi Coast atmosphere without the heavy crowds and steep prices, Praiano is the perfect place to base yourself during your time in the Amalfi Coast. It has a similar aesthetic to Positano, but with a much more authentic and laid-back vibe. It’s the kind of town where you can grab a cappuccino at a tiny café and be surrounded mostly by locals instead of tourists. Don’t get me wrong, Praiano is still a town that caters to tourists, but it still feels like a hidden gem in comparison to Positano, which makes it a refreshing alternative if you want to enjoy the Amalfi Coast at a slower pace.
Praiano sits right between Positano and Amalfi, making it a convenient and central base for exploring the coast. It’s perched on the cliffs overlooking the Tyrrhenian Sea, offering breathtaking views of both the coastline and Capri in the distance.
While Praiano is quite small and can be explored in a day, it’s a great base for exploring the Amalfi Coast, so I suggest staying for however long you’d like to spend exploring the region. I’d say a minimum of 3 nights, but ideally 5 nights or so, so you can take your time exploring the coast at your own pace.
Shoulder season is hands down the best time to visit Praiano, and honestly, anywhere in Italy. You’ll get the perfect mix of pleasant weather, lower prices, and smaller crowds. While Praiano is never as hectic as Positano, it can still get busy in the peak summer months (July and August), and the heat can be intense.
We visited in October, and the weather was absolutely fantastic. The sea was still warm enough for swimming, and we were able to enjoy Praiano’s beautiful beaches without the summer crowds. I’d especially recommend early to mid-October, when the days are still sunny and long but the atmosphere is much calmer. If spring works better for you, May and early June are also lovely times to go, with blooming flowers and mild temperatures before the high season rush.
If you’re after long beach days and lively energy, summer is, of course, still a fun time, but just be prepared for much higher hotel rates and busier beaches and restaurants. For the best balance of value, weather, and overall experience, shoulder season is the sweet spot!
Praiano is a fantastic alternative to Positano, offering a similar atmosphere but a much different vibe. For one, it’s far less busy and has a much more local, relaxed atmosphere. You’ll see nonnas carrying groceries up stairways, moms pushing strollers, and locals going about their day-to-day life. Positano, on the other hand, has a glitzier reputation, with five-star hotels, luxury boutiques, and a bustling beach scene. Praiano does have luxury hotels, but you’ll also find charming guesthouses, B&Bs, and mid-range stays. Instead of rows of designer shops, you’ll come across artisan workshops and small markets, which makes it feel more authentic. If shopping and nightlife are a priority, Positano is the better choice, but if you’re after a slower, quieter coastal escape, Praiano will feel like a dream.
Yes, but it’s a trek! We walked it ourselves, and it took about 1 hour and 20 minutes each way along the main coastal road. It’s a beautiful walk, but there is not much shade, so wear sunblock and bring plenty of water. We did it in October when the weather was warm but not unbearable; in summer, it would have been brutal. For an easier option, the SITA bus runs regularly between Praiano and Positano, and the ride only takes about 20 minutes. This is definitely the way to go if you want to save time and energy.
💡 Also Read: The Ultimate Budget Guide to the Amalfi Coast
Praiano has a completely different feel compared to its glamorous neighbor, Positano. It’s quieter, more local, and gives you a real glimpse into everyday life on the Amalfi Coast. I suggest taking some time to stroll through Praiano’s charming streets, and if you head up into the higher parts of town, you’ll spot colorful ceramic artwork decorating the pathways and incredible surrounding views of the coast!
Tucked between dramatic cliffs, Marina di Praia is a small pebbled beach that feels like a hidden corner of paradise. It’s calm and peaceful, perfect for snorkeling in the clear water and listening to the waves echo against the rocks. Along the promenade, you’ll find a handful of restaurants and bars, plus it’s a hub for boat tours and water taxis, making it an easy jumping-off point for exploring the coastline by sea!
La Gavitella Beach is one of the few spots along the Amalfi Coast that gets sunshine all the way into the evening, making it an amazing place for a sunset swim. The beach itself is small and nestled into the cliffs, with postcard-worthy views of Positano and Capri on a clear day. Right next to the beach area is One Fire Beach Club, where you can grab a sunbed, sip cocktails, and enjoy lively music. Reaching it does mean tackling lots of stairs, so it’s not the most accessible option, but if you don’t mind the climb, you’ll be rewarded with some of the clearest water in the Amalfi Coast. For something easier to get to (and more family-friendly), Marina di Praia might be the better choice.
💡 Also Read: 7 Best Beaches in the Amalfi Coast
If you enjoy hiking and incredible coastal views, the Path of the Gods hike is an absolute must when visiting the Amalfi Coast. Traditionally, the hike starts from the village of Bomerano and ends in Nocelle above Positano, however, you can also access the path from the top of Praiano. Just keep in mind that if you start the hike from Praiano, you will be taking a lot of stairs to get to the main pathway (like, nearly 2,000 steps… I’m not kidding). So if you aren’t in shape or have a physical disability, it is better to take the local bus to Bomerano from Praiano and start the hike from there, as it will be MUCH easier with far fewer inclines.
Praiano is often called the “sunset town” of the Amalfi Coast and is one of the very best places to catch golden hour views in Italy. Unlike Positano, where the sun dips behind the cliffs earlier, Praiano’s position along the coast means you’ll get those long, glowing sunsets that light up the water until late in the evening. Some of the best sunset spots in Praiano include La Gavitella Beach and One Fire Beach Club, known for its lively sunset parties. For something more romantic, you can head up into town, grab a drink at a terrace bar, and watch the sky turn shades of pink and orange over Capri in the distance.
One of the absolute best things to do in Praiano is book a sunset charter cruise. Watching the sun dip behind Positano from the water is an unforgettable experience and the perfect way to end your day on the Amalfi Coast. You can choose between small group charters or splurge on a private cruise for a more romantic evening. We booked a private charter, and it was one of the most special experiences of our trip to Italy and was totally worth the splurge for the intimate atmosphere and incredible views!
Marina di Praia is one of the main hubs for boat tours and water taxis along the Amalfi Coast, making it super convenient to get to if you’re staying in Praiano. From here, you can hop on a private boat or join a small-group tour and spend the day exploring hidden coves, dramatic cliffs, and colorful seaside villages from the water. Cruising past Positano, Amalfi, and even down to Ravello or Capri gives you a whole new perspective of the coast that you just can’t get from land. Many tours also include time for swimming in crystal-clear waters or stopping at secluded beaches only accessible by boat. If you want a more relaxed experience, water taxis can shuttle you to nearby towns, which is often faster (and way more scenic) than driving the winding roads. I suggest checking out Viator for some of the best boat tours that leave from Praiano!
Praiano’s main church, located in Vettica Maggiore, is absolutely stunning. Its colorful majolica-tiled dome is one of the prettiest on the Amalfi Coast, and it overlooks a gorgeous piazza with sweeping sea views. If you happen to visit in July, the Feast of San Gennaro is celebrated here with fireworks and music, and makes for a very local and memorable experience.
This short, scenic walkway connects Praiano with Furore and offers beautiful coastal views. It’s much easier than the Path of the Gods, so it’s a nice option if you’re looking for a more leisurely stroll instead of a strenuous hike. Furore itself is a lovely town and another “hidden gem” along the Amalfi Coast, so it’s worth visiting. Make sure to visit the iconic Fiordo di Furore beach, one of the most unique and photogenic beaches along the Amalfi Coast!
Praiano has an old medieval watchtower perched dramatically on the cliffs near Marina di Praia. It was once used to protect the coast from pirate raids, and now it is a cool historic landmark to check out while you’re exploring. Keep in mind it is temporarily closed at the moment, but it’s still interesting to see from afar – especially knowing the fascinating history behind it!
While Positano is known for high-end boutiques, Praiano has a more authentic shopping scene with small artisan workshops. You’ll find handcrafted ceramics, paintings, and unique souvenirs that feel more personal than mass-produced tourist items.
If you love Italian food, booking a cooking class in Praiano is such a fun way to spend an afternoon. Many local families and chefs host classes where you can learn how to make fresh pasta, seafood dishes, or Neapolitan-style pizza, followed by a sit-down meal with wine.
Praiano truly is one of the Amalfi Coast’s best-kept secrets! After spending 9 incredible days exploring this charming town, I can confidently say that choosing Praiano as your Amalfi Coast base is one of the smartest decisions you can make for your Amalfi Coast vacation.
Whether you’re watching those famous sunsets from La Gavitella Beach, hiking the Path of the Gods from your doorstep, or simply enjoying a cappuccino surrounded by locals instead of tour groups, Praiano offers everything that makes the Amalfi Coast magical, just without the crowds and inflated prices that come with staying in Positano.
If you’re looking for that perfect blend of authentic Italian culture, stunning natural beauty, and incredible value compared to its famous neighbors, Praiano on the Amalfi Coast should absolutely be at the top of your Italy travel list. Trust me, you’ll fall in love with this hidden gem just like we did, and you might just find yourself extending your stay, too!
✈️ Planning a dream trip to the Amalfi Coast? Check out my other Amalfi Post blog posts to help plan your trip!
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