Winter in West Virginia

I received a wonderful reception from a campaign I conducted this past winter with West Virginia Tourism. The goal of this campaign was to highlight West Virginia’s winter activities and encourage more off-season travel to the state. The angle I chose was to present West Virginia as an underrated wintertime destination, showcasing snowy hikes, cozy cabin accommodations, and charming towns with great cafes and restaurants.

The campaign received over 50,000 organic views, with many comments expressing interest in visiting the state after viewing my promotional reel.